HEALTHVANA — GET PrEP. GIVE BACK. · SOCIAL ASSET PACKAGE
Prepared by The Gaygency · July 10, 2026 · Client-approved

WHAT'S IN HERE (27 files, 6 folders)

01 / 02 — GIVE-BACK HERO (two approved treatments)
  Treatment A leads with "GET PrEP. GIVE BACK."
  Treatment B leads with "ONE FOR ONE"
  Each: static PNG in Feed 4:5, Square 1:1, Story 9:16
  + motion-graphic MP4 (Feed + Story) + subtle-motion MP4 (Feed + Story).
  Feed/grid posts: use 4:5 or 1:1. Stories/Reels: use 9:16.

03 / 04 — TESTIMONIAL CAROUSELS (post cards in numbered order)
  Quote 1 = 4 cards · Quote 2 = 3 cards. All 1:1, built for Instagram
  carousel posts. The last card is the branded closer with StartPrEP.com.

05 / 06 — TESTIMONIAL SHORT VERSIONS (single-image posts)
  The standout line from each quote, in Feed 4:5, Square 1:1, Story 9:16.

SUGGESTED CAPTIONS (client-approved copy — safe to use as-is)

Give-back hero (either treatment):
  When you get PrEP care for free* through Healthvana, we help someone
  else get access to free* PrEP care too. One for One to help your
  community. Get PrEP. Give Back. -> StartPrEP.com
  *PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion. See full eligibility details at www.StartPrEP.com

Testimonial Quote 1 (carousel or short):
  A real Healthvana patient, in their own words. Cost and insurance are
  the two biggest reasons people put off PrEP — and they're exactly what
  Healthvana removes. Get PrEP. Give Back. -> StartPrEP.com
  *PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion. See full eligibility details at www.StartPrEP.com

Testimonial Quote 2 (carousel or short):
  A real Healthvana patient, in their own words. Losing your job doesn't
  have to mean losing your PrEP care. Get PrEP. Give Back. -> StartPrEP.com
  *PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion. See full eligibility details at www.StartPrEP.com

NOTES
- Keep the * fine-print line in the post caption whenever the word
  "free" appears (it's already included in the suggested captions above).
  These assets also carry the fine-print in the artwork.
- Approved CTAs if you want alternates: Learn More · Get Started · Check
  Eligibility. Link everything to StartPrEP.com.
- Please don't crop, recolor, or add text over these — they're final,
  brand- and accessibility-checked.

Questions / more formats: The Gaygency — daniel@thegaygency.com
