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Healthvana — July ads: final pass
Team review. 59 finished statics across 8 campaign hooks, ready for your final call before launch. Each hook shows the primary ad copy options and headline options that will run with it, then every image in that hook. Because every image says “Free,” the eligibility disclaimer runs at the end of every primary copy — it’s shown with each option below. Click any image to zoom.
How to review: mark each image Approve, Pass, or Revise, and add a note on anything you want changed. The copy options take the same three buttons if you want to weigh in on the words too. Everyone reviews from their own device — type your name at the bottom and hit Submit all feedback when you’re done. Drafts save on this device until you submit, and each person’s feedback is recorded separately.
Hook 1 of 8
Fast, Free* Discreet
6 imagesPrimary copy — Option A
PrEP care that’s fast, free* and discreet. Fill out a short online form, get tested at home with a free* kit or at a local lab, and your medication ships straight to your door. No clinic visits. No copays.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
Private. Simple. Telehealth. For most patients — insured or uninsured — PrEP care is completely free*. Trusted sexual-health care since 2015, with privacy as a priority.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option C
PrEP, taken as prescribed, is 99% effective against HIV. Get it through Healthvana’s telehealth — fast, discreet, and free* for most patients.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsPrivate. Simple. Telehealth.Free* PrEP Care for Most PatientsNo Clinic Shuffle Required
Hook 2 of 8
Get (Free*) PrEP. Give Back.
18 imagesPrimary copy — Option A
Get PrEP. Give Back. When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too. That’s One for One to End HIV.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
For every insured person who joins, we’ll help someone without insurance in their community get access to free* PrEP care too. Protection for you. More access for the community.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option C
You protect yourself. Someone else gets protected too. That’s the whole idea. And for most patients — insured or uninsured — it’s completely free*.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsGet PrEP. Give Back.One for One to End HIV.Care for You, Access for Someone Else
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Hook 3 of 8
Get PrEP Online
7 imagesPrimary copy — Option A
Get PrEP online through Healthvana’s telehealth. Fill out a short online form, test at home with a free* kit or at a local lab, and medication is delivered to your door — free* for most patients.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
No clinic visits. No copays. PrEP care is free* for most patients — that includes testing, visits, and medication. Trusted sexual-health care since 2015.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option C
PrEP, taken as prescribed, is 99% effective against HIV. Get it online — free* for most patients, insured or uninsured.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsCare That Fits Your SchedulePrEP Care. Free* for Most Patients.Built for Real Life
Hook 4 of 8
Get PrEP Today
4 imagesPrimary copy — Option A
The cost question, answered: for most patients — insured or uninsured — PrEP care is completely free*. Fill out a short online form to get started today.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
PrEP care is free* for most patients. That includes testing, visits, and medication. Get started at StartPrEP.com.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option C
Cost shouldn’t be the barrier. PrEP care through Healthvana is free* for most patients — with or without insurance.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsFree* PrEP Care for Most PatientsThe Cost Question, Answered.Cost Should Not Be the Barrier
Hook 5 of 8
PrEP From Your Couch / Phone
2 imagesPrimary copy — Option A
PrEP care from your couch. Fill out a short online form, test at home with a free* kit, and your medication arrives at your door. Free* for most patients.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
Everything happens from your phone — the form, the results, the delivery. PrEP care that’s free* for most patients, built for real life.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsPrEP Care From Your CouchBuilt for Real LifeNo Clinic Shuffle Required
Hook 6 of 8
Start PrEP Online
7 imagesPrimary copy — Option A
Start PrEP online with healthcare that gets you. Healthvana has served nearly a million patients since 2015 — and for most, PrEP care is completely free*.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
Starting PrEP is a short online form, not a clinic visit. Free* for most patients — insured or uninsured — with privacy as a priority.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option C
PrEP, taken as prescribed, is 99% effective against HIV. Start online today — free* for most patients.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsHealthcare That Gets YouBuilt for Our CommunityPrivate. Simple. Telehealth.
Hook 7 of 8
Start PrEP Today
13 imagesPrimary copy — Option A
One less thing to worry about. Start PrEP today through Healthvana’s telehealth — free* for most patients, insured or uninsured.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
PrEP, taken as prescribed, is 99% effective against HIV. Starting is simple: a short online form, at-home testing, delivery to your door — free* for most patients.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option C
A proactive step that matters. Start today and get free* PrEP care — testing, visits, and medication included — for most patients.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsOne Less Thing to Worry AboutPeace of Mind Starts HereA Proactive Step That Matters
Hook 8 of 8
Start Your PrEP Journey
2 imagesPrimary copy — Option A
Start your PrEP journey with less anxiety and more confidence. Through Healthvana’s telehealth, PrEP care is free* for most patients — insured or uninsured.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Primary copy — Option B
PrEP can be self-care. Own your peace of mind — start with a short online form, and for most patients it’s completely free*.
*PrEP Care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider’s discretion. See full eligibility details at www.StartPrEP.com
Headline optionsConfidence, DeliveredLess Anxiety. More Confidence.PrEP Can Be Self-Care
What happens next: every submission lands with production. Approved images move into the July launch set with their approved copy, Revise notes get worked, Passes drop out. Prepared by The Gaygency · 2026-07-19